CfP: Book on Online virality

The book Online Virality, edited by Valérie Schafer and Fred Pailler within the frame of the HIVI Project (, aims to focus on the many ways we may think about online virality, historicise it and analyse the circulation, reception, evolution of viral born-digital content. Virality, information circulation and content sharing always intertwine a heterogeneous arrangement of material, infrastructural, practical, visual and discursive elements. This involves several infrastructures and platforms, various stakeholders, intermediaries, social groups and communities that (re)define themselves constantly, some regulation, curation and content moderation policies, affects and emotions (fears, humor, empathies, hatreds…), etc. 

The book will offer an interdisciplinary overview on online virality by including three main types of chapters: analysis of corpora and case studies, methodological approach, and historical and socio-technical analysis. Diachronic and historical approach are very welcome. 

The book will be published in open access and as a print version in the Digital History and Hermeneutics Collection by De Gruyter (


  • Submission of proposals (to be sent at until October 20, 2022 (abstracts of max. 500 words)
  • Feedback regarding acceptance: 10 November 2022 
  • First draft of the chapter (app. 6000 words): end of March 2023